Benjamin Moore
What Is Benjamin Moore?
Benjamin Moore is a leading North American paint manufacturer founded in 1883. Known for exceptional color accuracy and premium formulations, the company offers over 3,500 colors across its proprietary color system. Benjamin Moore paints are sold exclusively through independent retailers and their own online store.
The brand is particularly popular among interior designers and homeowners for its curated color collections and consistent quality across different paint lines.
The Benjamin Moore Color System
Benjamin Moore uses a proprietary numbering system with a format like "OC-17" (for Off-Whites collection) or "2024-10" (numeric series). Colors are organized into curated collections:
- Color Preview — 1,232 colors spanning the full spectrum
- Off-White Collection (OC) — Carefully calibrated whites and neutrals
- Historical Colors (HC) — Heritage-inspired palette
- Affinity Collection — Harmonious color groupings designed to work together
Benjamin Moore Paint Lines
Benjamin Moore offers multiple paint products at different price points and performance levels:
- Regal Select — Their flagship interior paint, known for excellent coverage and durability
- Advance — Waterborne alkyd for a smooth, furniture-quality finish on trim and cabinets
- Aura — Premium line with Color Lock technology for rich, deep colors
- ben — Entry-level quality interior paint
- Natura — Zero-VOC formulation for health-conscious spaces
Where to Buy Benjamin Moore Paint Online
- Benjamin Moore Official Store — Buy paint, color samples, and supplies online. Order for delivery or in-store pickup at local retailers.
- BenjaminMoore.com Color Explorer — Browse the full color collection, order peel-and-stick samples, and find local dealers.
Key Characteristics
- Over 3,500 proprietary colors
- Sold exclusively through independent retailers (not big-box stores)
- Gennex waterborne colorant system for accurate tinting
- Known for premium quality and color fidelity
- Annual "Color of the Year" widely followed by designers
Best For
Residential interiors, high-end renovations, designer-specified projects, cabinetry, trim work, and situations where color accuracy and paint quality are paramount.